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  • services-img4Fulfillment
    Our customized solutions offer bottom line results.  With over 25 years experience, Kelly Direct brings clients a powerful arsenal of supply chain tools to create or supplement a customized program for efficient manufacturing, marketing and distribution...
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  • Warehousing and Logistics
    We specialize in the Southern California market to serve interests of those clients whose product is inbound from China. All warehouses are located within 45 of the Port of Los Angeles and LAX...
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    Supplies
    We provide highly-discounted materials for your program including cartons, pallets, shrinkwrap and filler materials.   We also have full print capabilities for projects requiring inserts or personalized letters.
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    Management and Consulting
    Why hire 10 different firms when you can just 1? We are experts at managing all facets of a merchandise distribution program though our services are menu-based since some programs require...
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Blog
Scent Marketing Drives Double Digit Sales Lift at the Point of Purchase PDF Print E-mail
Written by Kelly Bennett   

The sense of smell is the quickest way to tap into a consumer’s emotional responses and memory. Those companies who apply practical scenting methods in their marketing strategies now will place themselves ahead of the curve of a significant trend in advertising and promotion.

The meteoric rise in the sales of scent related products over the past few decades has demonstrated that a large portion of the public already has a strong positive interest in aroma.   Unlike the other four physical senses, scent takes an express route directly to the right side of the brain, leaving all of the other senses in its dust. 

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“10 TIPS FOR DO IT YOURSELF FULFILLMENT” PDF Print E-mail
Written by Kelly Bennett   

We get calls almost every day from inventors, producers and small business owners who are launching their new product(s).  Some of them are terrific!  However, in many cases, the costs to justify an integrated 365/24/7 3PL fulfillment partner just won’t fit in the budget. 

If you choose to do fulfillment “in house” (whether in your department or in your garage), we recommend you:

1.  Know Your Product – Research requirements for general shipment of your product (there are restrictions on aerosols, for example) and any rules and regulations in the specific state you’re shipping to (alcohol, to Florida, for example is a no-no).  We have personal experience, for example, that a wire bound notebook may not be sent to a prison for fear that the product itself may be turned into a weapon.

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