• services-img4Fulfillment
    Kelly Direct assembles, warehouses and ships merchandise and promotional products all over the world.  We have managed thousands of fulfillment projects and shipped millions of items...   More>>
  • Warehousing and Logistics
    Kelly Direct manages dozens of highly-vetted fulfillment and freight companies in the US with millions of square feet of warehouse space and excellent resources in Mexico, Canada and Europe..... More>>
  • prod_1
    Shipping and Supplies
    Kelly Direct's volume discounts on shipping, packaging and other materials dramatically cut costs... More>>
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    Management and Consulting
    Kelly Direct applies decades of experience to manage individual projects, ongoing fulfillment programs and corporate-wide supply chain initiatives...  More>>
What is fulfillment?

“Order fulfillment” in the most general sense is the complete process from the point of sale to delivery of a product to the consumer.

Also known as “product fulfillment” this refers to the services that a fulfillment company offers to store, receive the orders, package, and then ship the ordered item to the end consumer.

Below are 15 crucial steps to order fulfillment.

  1. Storage and Warehousing
  2. Inventory Control
  3. Pick and pack
  4. Shopping cart design and development
  5. Inbound/outbound freight management.
  6. Receiving and put-away
  7. Call center integration
  8. Daily order data transmissions
  9. Credit card processing
  10. Order Fulfillment
  11. Auto ship confirmation
  12. Shipping materials
  13. Shipper selection and integration
  14. Returns processing
  15. Fulfillment activity reporting with 365/24/7 online access

The first three of these fulfillment services are detailed below:

  • Storage and warehousing

A fulfillment company stores items until an order for the item comes in. Storage facilities can be prepared for perishable items, temperature sensitive items, or highly secure guarded storage.

Fulfillment companies often charge a storage fee based on the product storage requirements, storage volume, and any special handling that may be required.

  • Inventory Control

A fulfillment company will typically maintain and publish inventory counts as goods are shipped. Reporting systems are extremely sophisticated allowing for 365/24/7 online access for thousands of fulfillment reports.

  • Pick and pack

“Pick and pack” is the process of selecting items currently being stored by the fulfillment company to prep for shipping. Once the fulfillment order data is downloaded, systems print out “pick lists” and “packing slips”.  Fulfillment companies have employees known as "pickers" that will receive the order manifest. These "pickers" will then proceed in walk sequence to the pallet or bin and, using a RF system, “scan” the product against the pick list.  The “pickers” then delivers the item to another employee known as a "packer" who double-checks the scan.  The items are then placed in the appropriate size box with the fulfillment packing slip.

Fulfillment Near Ports of Los Angeles


* Do you have merchandise arriving into the Ports of LA which needs assembly, storage or fulfillment?

* Is your existing warehousing partner not sophisticated enough to provide you the reports you need to effectively manage orders and inventory?

* Or perhaps you have a smaller “one-off” pack and ship project that doesn’t need to absorb the overhead costs of a more expensive fulfillment operation?

Whatever your current assembly and fulfillment need may be, please contact Kelly Direct today:

* Ten (10) Southern California warehouses totaling 3,125,800 square feet

* Facilities in Los Angeles, Ventura and Kern Counties.

* All locations within 70 miles of the Ports of Los Angeles

* Facility and system solutions fitted to your needs

* Scaleable solutions tailored for start-up and rapid growth projects

* Low, extremely competitive pricing

* Over 25+ years experience

Kelly Direct Inc. is a fulfillment strategy and execution firm that manages assembly and distribution programs for Fortune 500 companies, agencies and non-profits.  Millions of units shipped per month.  The company has over 25 years experience and has an excellent reputation for rapid, drama-free execution.  Please visit for more information.



Direct Mail & Social Media - A Sweet Combo
Whoever thought that direct mail would save the day when an American candy manufacturer, looking to breathe new life into a worn and tired candy brand, saw consumer participation increase by seventeen times the original estimate? 

It started in this innocent way...

A nationally recognized candy maker developed a social media campaign to breathe new life into one of the company’s taffy style candy brands, originally launched in the US market in the early 1950’s.

Utilizing a sampling and trial strategy for the campaign, an offer for a FREE CANDY BAR and discount coupon for purchasing more at retail was communicated through social channels.  To redeem the offer, the consumer had to “Like” the company on their facebook page.

The original estimate for the campaign was to attain 3,000 LIKES.  Over the weekend in which the program launched, however, the campaign went viral and the total number of participants grew to 40,000! The company decided to limit the promotion to the first 50,000 consumers.

The campaign was a wild success, but how was this going to be fulfilled to the consumer? After all, the company was afraid that their facebook page could suddenly register thousands of negative comments, as opposed to tens of thousands of LIKES if the Free Candy Bar arrived late - or worse, in bad shape.

Kelly Direct to the rescue!

First, the database, candy bars and coupons were delivered to Kelly Direct's climate controlled warehouse.  Several shipping options were considered to minimize shipping charges and maintain product efficacy.  Ultimately, the US Postal Service was selected as the best fit. All 50,000 items were shipped and received with 5 days.

Success! In addition to an additional 50,000 “LIKES” on the brand’s facebook page, hundreds of positive comments were posted by consumers after they received their candy bars in the mail.


Kelly Lynn Bennett is President/COO of Kelly Direct, a unique campaign strategy and execution firm providing marketing, media, management, and fulfillment logistics services. For more information go to or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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