• services-img4Fulfillment
    Our customized solutions offer bottom line results.  With over 25 years experience, Kelly Direct brings clients a powerful arsenal of supply chain tools to create or supplement a customized program for efficient manufacturing, marketing and distribution...
  • Warehousing and Logistics
    We specialize in the Southern California market to serve interests of those clients whose product is inbound from China. All warehouses are located within 45 of the Port of Los Angeles and LAX...
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    We provide highly-discounted materials for your program including cartons, pallets, shrinkwrap and filler materials.   We also have full print capabilities for projects requiring inserts or personalized letters.
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    Management and Consulting
    Why hire 10 different firms when you can just 1? We are experts at managing all facets of a merchandise distribution program though our services are menu-based since some programs require...
Fulfillment by Drone

Amazon founder and Chief Executive Jeff Bezos introduced a futuristic delivery-by-drone concept during a recent segment on CBS' "60 Minutes".  Developed in Amazon’s next-generation research and development lab, Prime Air, would:

  • Utilize unmanned aerial vehicles to deliver packages
  • Accommodate packages up to 5 lbs.
  • Deliver packages within 30 minutes of the consumer’s online order
  • Be operational as early as 2015

 In an 80-second video clip (below) which demonstrates this technology, a shopper buys an item online.  The item is placed into a plastic yellow container and is picked up at the end of a conveyor belt by the drone, which takes off and soars over a grassy field before depositing the package outside the shopper's doorstep.

Click here to view:

  1. The exciting Prime Air concept is being closely monitored by fulfillment and transportation professionals.  Many questions abound:  Overcoming FAA rules and regulations, the drone’s range and battery life, inclement weather considerations and others.  Nonetheless the concept is intriguing and a giant step forward in the ever-changing world of product fulfillment.

Sources:  Amazon, CNN, Los Angeles Times

European Product Fulfillment
Kelly Direct is pleased to announce partnerships with European fulfillment experts to manage and storage and distribution of your products in Fourteen European Countries:


United Kingdom

Combined, these hand-selected fulfillment facilities offer:

-Full service storage, assembly, pick/pack, B-C, B-B
-Over 800,000 square feet of facility space
-Over 10 million orders processed annually
-1.050+ employees
-Multi-lingual call center with 75+ seats
-365/24/7 online reporting access

We stand ready to seamlessly integrate with existing systems to process orders and payments for consumer and retail orders.

What is fulfillment?

“Order fulfillment” in the most general sense is the complete process from the point of sale to delivery of a product to the consumer.

Also known as “product fulfillment” this refers to the services that a fulfillment company offers to store, receive the orders, package, and then ship the ordered item to the end consumer.

Below are 15 crucial steps to order fulfillment.

  1. Storage and Warehousing
  2. Inventory Control
  3. Pick and pack
  4. Shopping cart design and development
  5. Inbound/outbound freight management.
  6. Receiving and put-away
  7. Call center integration
  8. Daily order data transmissions
  9. Credit card processing
  10. Order Fulfillment
  11. Auto ship confirmation
  12. Shipping materials
  13. Shipper selection and integration
  14. Returns processing
  15. Fulfillment activity reporting with 365/24/7 online access

The first three of these fulfillment services are detailed below:

  • Storage and warehousing

A fulfillment company stores items until an order for the item comes in. Storage facilities can be prepared for perishable items, temperature sensitive items, or highly secure guarded storage.

Fulfillment companies often charge a storage fee based on the product storage requirements, storage volume, and any special handling that may be required.

  • Inventory Control

A fulfillment company will typically maintain and publish inventory counts as goods are shipped. Reporting systems are extremely sophisticated allowing for 365/24/7 online access for thousands of fulfillment reports.

  • Pick and pack

“Pick and pack” is the process of selecting items currently being stored by the fulfillment company to prep for shipping. Once the fulfillment order data is downloaded, systems print out “pick lists” and “packing slips”.  Fulfillment companies have employees known as "pickers" that will receive the order manifest. These "pickers" will then proceed in walk sequence to the pallet or bin and, using a RF system, “scan” the product against the pick list.  The “pickers” then delivers the item to another employee known as a "packer" who double-checks the scan.  The items are then placed in the appropriate size box with the fulfillment packing slip.

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